How quickly should you respond to an email?

Nearly 75 percent of us expect co-workers to respond to emails within four hours or less, according to a recent email response time survey. This is a slight increase from 2012’s results, where 68 percent of respondents expected a response within the same time frame.

One surprise in this year’s survey was respondents belonging to Generation Y (born 1977 or later) didn’t skew the results with their high expectations for quick responses. In 2012, 43 percent of Generation Y respondents expected co-workers to respond to email within 1 hour, but that number was down to 29 percent in 2013.

People have a little more patience when it comes to receiving a response to emails sent to a business, but 90 percent of us still expect a response within one day.

The survey also asked how quickly we expect our friends to respond to email. Here, we are a bit more lenient with an average expected response time of 1.25 days.

What does all this mean?

Businesses should respond to customer emails within at least one day. A future target should be four hours since nearly 90 percent of customers expect a response within that time frame. The caveat is a quick response does nothing for a customer if it’s not a good response. Several months ago, I documented an email service failure where the company was responding in less than 20 minutes.

Co-workers must also be careful with their high expectations for response times. Constantly checking email can be unproductive and lead to more errors. In many cases, the rush to respond quickly generates more email than necessary to answer a question or provide the requested information.

You can find some additional resources from a few of my previous posts on managing customer service email and my top 10 ways to avoid email overload.

Survey: How quickly should people respond to email?

It's time once again for my annual email response time survey. Click this link to access the survey if don't see it on your screen.  

Update on Monday, April 22, 2013 at 10:01AM by Jeff Toister

The survey is now closed, but you can view the results here.

Why people don't respond to email

We all know how annoying it is to send an email to a co-worker, vendor, or even a client and not receive a response. If this happens to you, it may be helpful to know why you aren’t getting a response. Here are my top three reasons why this happens. Please leave a comment and let me know yours.

Reason #1: Your Email is Hard to Read
The sender is often to blame for a lack of responsiveness. Unsolicited emails aside, some emails just aren’t written with our busy lifestyles in mind. They contain run-on paragraphs or it’s hard to quickly decipher what the person is asking you to do. One person I know averages over 500 words per email, which is longer than this blog post!

I’ve compiled a short list of tips for writing more effective emails, but the biggest one of all is to make your email easy to read and respond to.

Reason #2: Your Email is Not Important
We all lead busy lives and are constantly reprioritizing our tasks, but most people agree that a timely response to business email is a professional courtesy. According to a survey I conducted earlier this year, 68 percent of us expect co-workers to respond to an email within four hours or less and 63 percent of us expect businesses to respond within one business day. When people don’t respond because they’re too busy, they’ve opted to do other tasks instead of replying to the sender.

I recently came across a post on a blog about business writing where the writer described a follow-up message she had received from her graphic designer. The graphic designer had emailed nearly two weeks prior, hadn't gotten a response, and so she sent another message. The blog writer felt it was a professional and thoughtful way to handle the situation. Interestingly, the writer wrote the blog post before responding to the email. 

Reason #3: They Can't Handle Their Business
Many people fail to respond quickly to email because they simply don't know how to properly manage the avalanche of email they receive each day. It becomes overwhelming and email messages simply get lost in the shuffle.

The skills required to effectively manage email are well-documented, but that doesn’t mean they’re well-practiced! Here are some of my favorites that are simple and effective:

1. Use an out of office message when you will be unable to respond to email within one business day. (Don’t forget to turn it off!)
2. Clean out your inbox daily. Messages often get lost in cluttered inboxes. (See Getting Things Done: The Art of Stress-free Productivity for more fabulous tips on inbox management.)
3. Dedicate several blocks of time per day to focus on email rather than constantly scanning and skimming messages. (A terrific tip from The Four Hour Workweek.)

Why else do you think people fail to respond to emails?

How quickly should you respond to an email?

More than two thirds of us expect co-workers to respond to emails within four hours or less, according to a recent email response time survey. Perhaps its no wonder that so many workers can't go five minutes without typing away on their smart phone or losing focus on an important task to answer another message in an endless series of email exchanges.

Of course, the results are a bit skewed by Generation Y (born 1977 or later). Members of this generation aparently do their best Veruca Salt impersonation when it comes to receiving email, since 43% of them expect a response within one hour.

People have a little more patience when it comes to receiving a response to emails sent to a business. Companies should always try to respond to customer emails as quickly as possible, but 75% of us are willing to wait at least a day:

The survey also asked how quickly we expect our friends to respond to email. Here, we're a bit more lenient, with 88% of survey participants saying they thought they should receive a reply within 1 or more days.

I conducted the same survey last year (see the 2011 results), so have there been any changes? The short answer is no, not really. The only thing noticeable was members of Generation Y have grown slightly more impatient, since 35% of them expected co-workers to reply to email within one hour in 2011, but that number has risen to 43% in 2012. 

What does all this mean?

Service, whether it's external to your customers or internal to your co-workers, is all about expectations. Should our co-workers be more patient? Certainly, but the reality is right now they're not. Do people misuse email? Yes, but screaming at your computer won't change that.

While we can't change others, we can lead by example. For businesses, I wrote a short post on managing customer service email three years ago that still feels relevant today. The top tip? Track email response times and set a goal of 1 business day for everything. (You can read it here.) For individuals, I wrote a post on 10 ways to avoid email overload. (Read that one here.) Perhaps the most important lesson there is to have the discipline to use email correctly rather getting sucked in to becoming part of the problem. 

Co-workers have high expectations for email response times

Nearly 75% of us expect co-workers to respond to emails within four hours or less, according to a recent survey conducted by Toister Performance Solutions, Inc. Almost 25% of respondents are particularly impatient, saying the expected co-workers to respond to emails within one hour. 

We give businesses a little more time to respond than our co-workers. The majority of survey respondents (63%) indicated they expected business to respond to their emails within one day.

The survey also tried to see if different generations of workers had different expectations for email response times. Expectations across all generations were similar for businesses, but Gen Ys (born 1978 or later) tended to expect faster response times from their co-workers. Nearly 35% of Gen Y respondents said they expected co-workers to respond to their emails within one hour:

The survey also asked how quickly people expected their friends to respond to emails. Here, there was a bit more leeway with more than 90% of the respondents saying 1 day or later.

What are your impressions?
Our expectations for response times clearly have some implications on customer service, both external (emailing businesses) or internal (emailing co-workers). Your thoughts and comments are most welcome.