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Next Level Customer Service Blog

News, tips, and trends to help you reach that next level of customer service.


Wednesday
Mar032010

United Breaks Guitars song #3 released

In one of the ultimate cases of consumer revenge, Dave Carroll has just released his third in a series of three videos called United Breaks Guitars. The videos have collectively been viewed over 9 million times and United has looked very bad in the process. Best of all, Carroll comes across as a fair and kind person who only wants what is right.

The backstory

On March 31, 2008, musician Dave Carroll was traveling on United Airlines from Halifax to Omaha when baggage handlers were observed throwing his guitar on the tarmac. His guitar was damaged in this incident, but United Airlines gave Carroll the run-around for months. In response, Carroll vowed to write and record three songs about his experience and post videos of the songs on You Tube. What followed is a great lesson about the sometimes hidden cost of goodwill and why it may be a good idea to go against a strict corporate policy when that's the right thing to do.

You can read Carroll's complete story on his blog here.

Video 3

More info

Carroll provides a lot of information on his website. You can also view all three videos plus his video statement on his YouTube channel: sonsofmaxwell

Tuesday
Mar022010

Social Media experiment: more social or more media?

I have a little theory – they way businesses interact with customers via social media is generally much more about media than it is about the social aspect.  I know, it’s probably not a new theory, but I’d like to test it on a personal level with a small experiment throughout the month of March.

The experiment

I’m going to pick 11 businesses where I’m already a customer and take it to the next level by interacting with them via Facebook and Twitter.  At the end of the month, I’ll look at how my impressions of these businesses have changed.  My experiment will examine three specific areas:

  • Engagement.  Does the business proactively try to engage me as a customer when I connect with them on Facebook and Twitter?
  • Interaction.  Does the business respond when I reach out to them via Facebook and Twitter?
  • Social, Media, or both: Does the business focus on the social element, the media element, or both?

The businesses I’ve chosen fit three criteria:

  • They are actively using both Facebook and Twitter
  • I’m already a customer
  • I don’t have a personal relationship with any of the principals of the organization or a vested interest in the outcome (other than improved customer service!).

For now, I’ll keep the businesses confidential to maintain a level playing field.  Here are a few demographics:

  • 7 local businesses and 4 national chains
  • 5 restaurants, 4 stores, 2 entertainment providers
  • 3 have a single location, 8 have multiple locations

Please check back for regular updates, weigh-ins from experts, and the eventual reveal of who I am interacting with. Or, you can follow me on Twitter if you want to observe the experiment in real-time. @Toister

Monday
Mar012010

Undercover Boss goes to White Castle

The latest episode of Undercover Boss features David Rife, one of the owners of White Castle, going undercover in the company's operations to view it from a fresh perspective. As always, there were some fantastic lessons for all of us and a few unbelievable moments. I don't want to spoil anything, so use the link below to watch the show first if you haven't already.

Watch the show here

"Do they look like they're happy?"

That's a quote from Geenie, a General Manager at one of White Castle's new stores. She says this to her new employee (David, the Undercover Boss) while complaining about corporate's practice of bringing in too many workers and managers to help with a new store opening. She's referring to her unhappy employees.

This is awesome on many levels. Geenie is the boss, yet she's somehow found a way to blame her employees' unhappiness on "corporate". She makes this complaint to a new employee, perhaps as part of the "soul and spirit crushing" initiative she's included in new employee orientation.  Best of all, those cameras aren't hidden. Geenie makes her complaint knowing full well she's being filmed. Awesome.

My take? We don't always like the direction from corporate, but it's not the boss's role to join the employees in being disgruntled. A good boss can complain up, but he or she had better put on a good face for the employees and help them accept whatever direction they must head.

Blame the trainer, not the trainee.

In another segment, David struggles to learn how to feed a box load of buns into a packaging machine. Time after time, he gets the buns misaligned and the machine destroys them. By the end of his shift he had destroyed 4800 buns.

The highlight was when David's trainer, Steve, blamed David. Uh, what about your lousy training, Steve? Steve knew how to correctly feed the buns into the packager, but he couldn't explain it clearly to his trainee. He also lacked the patience and ability to coach David through his errors. On-the-job training is often referred to as "showing them the ropes", but it takes some skill and preparation to avoid rope burn! The worst mistake a trainer can make is blaming a trainee who hasn't received any real instruction.

"We all need to try to be more like Joe."

Undercover Boss always features an inspirational story or two. My favorite in this episode was Joe. He showed David how to work the drive-thru window at a White Castle store. Unlike Steve the bun packager, Joe was patient and calm and showed David how to work the window efficiently. David marveled at Joe's enthusiasm and willingness to connect with his customers. It's great to see the business owner connecting with those employees that really are the heart and soul of the business.

Tuesday
Feb232010

Lessons from Undercover Boss: A good employee is golden

The new CBS show, Undercover Boss, continues to provide great insight into American corporations and lots of blog fodder. In the show, the chief executive of a major corporation goes undercover and tries out five frontline positions within his company. (There hasn't yet been a female executive.) The latest episode features Joe DePinto, CEO and President of 7-Eleven. Joe comes off as the least clueless executive so far, but there are still some gems in this show that are great lessons for any business person.

Click to read more ...

Monday
Feb222010

Champs or Chumps? BusinessWeek's annual list of customer service standouts

BusinessWeek has just released their annual list of Top 25 Customer Service Champions.  Once again, there are some obvious choices along with a few head-scratchers.  A company like USAA with a legion of passionate, loyal customers seems like a great choice.  BusinessWeek gave them an A+ rating for quality of staff and 78% of customers surveyed would recommend the brand. No problems there.

But what about Enterprise Rent-a-Car, whose BusinessWeek report card includes a B for quality of staff and only 36% of customers surveyed would recommend the brand?  How did they get into the Top 25?! One obvious flaw in BusinessWeek's approach may explain why. J.D. Power's Customer Satisfaction ratings are the starting point for the BusinessWeek list. Enterprise Rent-a-Car won J.D. Power's 2009 Customer Satisfaction Award for the rental car category. Small problem: J.D. Power's 'Customer Satisfaction Award' never directly assessed customer service. Rather, it looked exclusively at six categories where customer perceptions may be influenced by customer service: costs and fees, pick-up process, rental car, return process, reservation process, shuttle bus/van.

What do you think? Who should be on the list and who shouldn't? Please leave your comments!

Click here to read the list.