Monday
Feb092009
Is McStarbucks a perception or a reality?
by Jeff Toister Monday, February 9, 2009 at 12:31PM |
I know I'm not the only one to notice that Starbucks and McDonalds are starting to compete over the same customers. What's interesting to me is the customer service delimma Starbucks is apparently facing. Do they continue to appeal to more and more of the same demographic as McDonalds? Or, do they hold firm to their coffee house roots (with the power of a global brand). Is it even possible to be both?