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News, tips, and trends to help you reach that next level of customer service.
This post highlights the second of four social media strategies I uncovered in my experiment to learn how companies use this medium to engage their customers. I highlighted the first strategy, the Placeholder, yesterday. Today's strategy is called "Sell and Tell". All the strategies are a function of how much 'social' and how much 'media' is used.
All ideas are subject to revision when better ones come along, right? Last week, I discussed three social media strategies I had observed companies using when trying to engage their customers. This week, I offer a small modification that yields four strategies along with a description of the first one: the 'Placeholder'. Tomorrow, I'll discuss the "Sell and Tell" and next week I'll discuss the last two and reveal all the companies in my experiment.
Jeff Toister